Internet Marketing – Silly Sales Letters That Sell

If you’d like to write a compelling sales letter how would you go about getting started? One good way is to search internet marketing categories. For example if you are interested in affiliate marketing go to ClickBank and look up information on that subject.

Pick out some affiliate topics and in blue script you will see “view pitch page” for any subject. This will bring up the affiliate merchants sales page. The pages with the highest gravity will probably have the best sales letters.

Study the various sales letters and you will begin to see a common thread among them. They usually all start out with an attention grabbing headline. Some may seem to be insulting you at first. You may see something like: Why Would I Want a BOOB to Buy My Product? (usually in bright red script) Your first reaction might be, hey, is this guy suggesting I’m a boob?

As you read further, it might be saying, this product is so good it can only be appreciated by sophisticated readers like you, but not for some BOOB! However, the strategy is to pique your interest and get you to read further, and he probably succeeded.

Next, will be a litany of past experiences saying how the author struggled in a job he hated, and then got laid off for being late too many times. Just as his house and car were about to be foreclosed and repossessed, and the bank was putting a lien on his next born child, he came up with this brilliant internet marketing system.

Now, he owns a 14 room mansion in a very exclusive area. He’s got a four car garage with a Rolls Royce, Hummer, SUV and Lamborghini. The family takes vacations every month. His wife has a fur coat for each day of the week, and all his kids go to private schools.

The following list of information might be bulleted to emphasize all the benefits his product offers. All those things a smart person such as yourself can not pass up.

Next, comes bonuses in bunches, all free of course, but, only if you sign up now, as there are only 14, 13, 12 all crossed out, 11 left. Don’t miss out on this great opportunity!

Then you’ll probably get The 100%, 60 day money back guarantee. No questions asked. “Now, what have you got to lose?”

This will be followed by the price. “Others have said this is easily worth at least $2000.00. For a limited time we’re offering it for, no, not $1000.00, $500.00, or even $250.00. We’re offering it at the low low price of $37.00, but because of the high demand, that price could go to $100.00 by tomorrow.”

The final step, will be to go to the order page.

Yes, I did have some fun with this article, writing in satirical form, and treating it with some irreverence. However, these type of sales letters are very potent, and many of the marketers who wrote them are indeed, millionaires. From what I’ve read, they have put numerous hours into their creations, and you will see they all follow a similar pattern.

You can learn a great deal by studying these sales letters and trying to create your own. Yours may not be that good at first, but the more you work at it the better you’ll become.

To learn how to become a successful writer (even if you’re a novice), along with many other skills necessary for a profitable internet business, click below.

[http://arenegaderanger.com]

Formerly employed with Arnold Palmer Enterprises as Advertising Manager and Copywriter (Putting Course and Driving Range Division).