W.Richard Smith Marketing
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Internet Marketing Habits – Sales Letter Tactics of the Gurus

No matter if you are new to Internet marketing or a veteran, you will find that it is super easy to see what others are doing online and what business model they choose to use. This lends itself to you being able to locate the guru sites within your niche, review their sites and offers, then tear apart what they are doing.

How do you do this?

1. Read their sales letters

2. Sign up for their free offers and lists

3. See what they right on their forums

4. Follow their product launches saving every email they send out

5. Back track the sources of their traffic and links

Let’s take the first item, Sales letters, and see what you can do with it.

If you are selling one particular item, more than likely your marketing efforts had you writing up copy for a sales letter, then marketing it on your website. If you are just starting out and have not gotten this far, now is a good time to start. Check your competitor’s sites and see how they word their copy and mimic what they do. If it works for them, and they are among the top gurus in your niche, then it will work for you too.

If you do not have a product yet, you can see what affiliate products are offered in your niche on ClickBank.com. This is a free site to join so if you do not have an account yet, set one up. Most of the top products will provide you with website sales letters and other affiliate ads. You will want to search through the products in your niche either by percent referred or gravity. Once you are on the site you will know what this means in the search area.

These two areas will provide you with a good idea of the success the affiliate offers and how they are being pitched on the site. If the numbers in either category are high, this will tell you that affiliate selling the products have had a good amount of success, which in turn dictates that the accompanying sales letter converts well.

When you have decided on 3 or 4 products to check out, open up separate browser pages by using the New Tab feature on the File dropdown menu in your browser. Open up a separate page for each product so you can look at each sales page separately. You also want to open up your personal sales letter to compare and contrast copywriting styles.

Answer these questions:

1. What are you missing on your letter in comparison to the others?

2. Is it the amount of traffic coming to your site or obvious copywriting format?

3. Are you missing testimonials on your letter?

4. Do you have a personal story that provides a “hook” to real in subscribers?

5. Does your headline read as well as the others?

Each one of these questions are important when developing your sale letter strategies.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

By the way, do you want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free ebook 27 Habits of Internet Marketing SuperStars

Dr. Dave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into business marketing systems of all sizes.

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Posted by Wallace - July 30, 2011 at 11:52 pm

Categories: General   Tags: ,

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Getting loads of traffic to a website is simply the first step in a long chain of events, ultimately converting that traffic into sales is the key in obtaining any success.

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s they tend to lean towards making a website look better, or more professional, when in reality the aesthetics of a website has only a marginal (about 1-10 percent) effect on the overall sales conversions.

The greatest influencing aspect on sales conversions comes down to what is written on the target sales page, and this ultimately dictates which action a visitor will take.

Despite increased security measures and people becoming more familiar with the internet, a staggering 63% of all Internet users continue to consider online transactions as “risky”.

As a matter of good policy, and for the simple fact that it will boost sales conversions by up to 50 percent, every website should display some form of security policy or seal of approval within their sales and order pages.

Despite all the effort that goes into creating websites, the most common error made by website owners is the simple process of “asking for the order”. It seems silly indeed, but this elementary error is often the cause of poor sales conversions.

Your call to action can literally make or break your conversion statistics, and the only way to measure and improve this all important process is to try different things, finally and to track everything.

Internet marketing optimization is simply a process of continued refinement, and sometimes to refine the process, you need to step away from the forest so that you can see the trees.

Good Luck and Happy Marketing

Justin Harrison is a strategic Internet Marketing Consultant specialising in all areas of Internet Marketing and Internet Marketing strategy development. He is also the author of several internet marketing books, and runs his own info and software publishing business.

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Posted by Wallace - July 29, 2011 at 11:56 am

Categories: General   Tags: , ,

How to Boost Internet Marketing and Sales

Earning money is the whole point of an online business and every webmaster with an ebusiness is looking for ways to boost their sales. Internet sales can be a tricky thing, but if you know what you are doing, you can ensure that your sales rates increase steadily instead of jumping up and down randomly. This article will provide some tips for improving your internet sales.

– Avoid traffic exchanges and traffic boosting services. They might raise your hits level, but these are not customers, they are simply other webmasters trying to earn hits for their own websites or surfers who are receiving a tiny percentage of what you pay in order to get them to visit. This is not targeted traffic, which is what you need in order to sell.

– Offer high quality products and services. If you ignore your customers’ complaints or offer inferior quality products, you will not get repeat sales and your word of mouth advertising will be non-existent. By responding quickly to comments or complaints that your clients have, and giving them great products, you will boost your reputation in your niche and quickly gain not only repeat sales but new ones from the friends and associates of previous customers.

– Start an affiliate program. There is nothing like a host of salespeople out there promoting your product to get things moving. While you should always do some promotion yourself, it really does help to have other people involved. And since you only pay for results, you will never be money out of pocket! PayDotCom and Clickbank offer easy to use services for setting up your own affiliate program.

– Write some articles. Article marketing is one of the most overlooked forms of boosting sales online. You are basically selling your product in the article, although it should be informative to everyone. For example, you write about how to choose the right web host, listing features to look for, etc. Then at the end of the article, you add a link to your web hosting service, which just happens to have all the features mentioned in the article! It is a pre-sale and can be extremely useful when used with discretion.

– Hold a contest. You can offer a grand prize to the winner. People get an entry into your draw or contest for every $10 they spend or every purchase they make, which encourages them to buy now instead of waiting and thinking about it.

– Build a reputation. If you have a good reputation as being an expert in your niche area, people will want to buy from you. They will trust you. You can build your reputation through ebooks, articles and offering high quality goods and information on your own website.

– Start an opt in list. By offering a weekly or monthly newsletter, you are reminding your customers that you are around. You can also use this to let people know that you have new products and bring them back to the site. This is an excellent way to keep in touch with previous customers and encourage repeat sales.

By following the tips above, you should see results fairly quickly. You might not boost your sales through the roof immediately, but you will see a steady improvement and that is what counts in the long run. It just takes patience and some hard work.

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To your business success,

Michael D. Copper

Your Online Business Coach

I’ve been involved with online and offline business since 1990, my expertise is in marketing and sales, and now offering an online business coaching program associated with David Vallieres. The name of the online course is “Think and Succeed Training Program,” in other words; if you want to make money online, or desire to succeed in a full time online business, then we are here to help you think it through to a successful venture. If you want to succeed in your online business then consider our course, to receive more informatin go our web site.

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Posted by Wallace - July 28, 2011 at 1:55 pm

Categories: General   Tags:

Internet Marketing Vs Sales – Are We Headed for Destruction? Analyzing!

Hi, my name is Marcus and over the years, I have seen a drastic change in what has become of the internet. It has been five or more years but things have definitely changed on the internet. Let me explain, I’m talking about when I first started on the internet about 5 years ago. People were really just getting into this internet business thing. What they were doing is trying to figure out what type of business to open or operate online. I mean people were trying to find out what is selling and what the next big thing to sell online was. People were selling businesses, people were buying businesses this is what the internet was about. Not saying that we did not have to market and or advertise but because peoples focus was on owning and opening up an online business and because of this, many people made a lot of money. The internet was all about selling online businesses.

Now take a look today go online see what going on. I will tell you, because I am not so sure if people can see what I am talking about, but it’s definitely there. When I go online, I see people or businesses selling a lot of advertising and marketing for businesses. This to me means that the internet has out grown business owners ship. It is sort of like the housing market, at one point and time everybody had a house and was able to purchase one. In addition, that is what has happened on the internet, everyone owns a website with a business. I believe that there is way more people on the internet selling than there are people buying. The internet has been flooded with too many businesses and when it comes down to marketing or advertising we all are doing the same things and we all are selling at about 10% down from 25% in 2004. The internet has tried to make a change and go into this social networking direction. Which is ok but it has a lot of privacy issues and instead of being used as social networking people are using it for marketing and advertising purposes which made someone really rich. Nevertheless, back to my point the internet is all about marketing now. We all know that we need to sale in order to make money, but we need marketing to get the sale. So is it still beneficial to own and operate an online business? You do the math MARKETING or SALES…

Some people would say that sales are down on the internet because of what is going on with the economy. I would not go there, I think, and believe the internet is overcrowded and headed for a crash or in the next couple of years the internet will start to lose businesses due to the Economy.

We would love to hear your opinion!

Marcus believes this is where the internet is head. Also that the future of the internet is due to take a drastic loss of entrepreneurs because of this Economy! We would love to hear from you, give us your opinion. If you have any questions or an opinion about this article feel free to contact me. http://www.marcusmoneyservice.com

P.S – Don’t forget to pick up one of my Amazing FREE eBooks I have for you on my website!

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Posted by Wallace - July 27, 2011 at 8:02 pm

Categories: General   Tags: ,

Internet Marketing – Silly Sales Letters That Sell

If you’d like to write a compelling sales letter how would you go about getting started? One good way is to search internet marketing categories. For example if you are interested in affiliate marketing go to ClickBank and look up information on that subject.

Pick out some affiliate topics and in blue script you will see “view pitch page” for any subject. This will bring up the affiliate merchants sales page. The pages with the highest gravity will probably have the best sales letters.

Study the various sales letters and you will begin to see a common thread among them. They usually all start out with an attention grabbing headline. Some may seem to be insulting you at first. You may see something like: Why Would I Want a BOOB to Buy My Product? (usually in bright red script) Your first reaction might be, hey, is this guy suggesting I’m a boob?

As you read further, it might be saying, this product is so good it can only be appreciated by sophisticated readers like you, but not for some BOOB! However, the strategy is to pique your interest and get you to read further, and he probably succeeded.

Next, will be a litany of past experiences saying how the author struggled in a job he hated, and then got laid off for being late too many times. Just as his house and car were about to be foreclosed and repossessed, and the bank was putting a lien on his next born child, he came up with this brilliant internet marketing system.

Now, he owns a 14 room mansion in a very exclusive area. He’s got a four car garage with a Rolls Royce, Hummer, SUV and Lamborghini. The family takes vacations every month. His wife has a fur coat for each day of the week, and all his kids go to private schools.

The following list of information might be bulleted to emphasize all the benefits his product offers. All those things a smart person such as yourself can not pass up.

Next, comes bonuses in bunches, all free of course, but, only if you sign up now, as there are only 14, 13, 12 all crossed out, 11 left. Don’t miss out on this great opportunity!

Then you’ll probably get The 100%, 60 day money back guarantee. No questions asked. “Now, what have you got to lose?”

This will be followed by the price. “Others have said this is easily worth at least $2000.00. For a limited time we’re offering it for, no, not $1000.00, $500.00, or even $250.00. We’re offering it at the low low price of $37.00, but because of the high demand, that price could go to $100.00 by tomorrow.”

The final step, will be to go to the order page.

Yes, I did have some fun with this article, writing in satirical form, and treating it with some irreverence. However, these type of sales letters are very potent, and many of the marketers who wrote them are indeed, millionaires. From what I’ve read, they have put numerous hours into their creations, and you will see they all follow a similar pattern.

You can learn a great deal by studying these sales letters and trying to create your own. Yours may not be that good at first, but the more you work at it the better you’ll become.

To learn how to become a successful writer (even if you’re a novice), along with many other skills necessary for a profitable internet business, click below.

[http://arenegaderanger.com]

Formerly employed with Arnold Palmer Enterprises as Advertising Manager and Copywriter (Putting Course and Driving Range Division).

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Posted by Wallace - July 27, 2011 at 7:36 am

Categories: General   Tags: , ,

Internet Marketing Make Sales With Ezine Publishing and Emails

Making sales with ezine Publishing and e mails is a great idea. Ezine publishing is simply a way to grow your email lists, generate sales leads, and make tremendous profits without overloading your potential clients with too many sales offers. Ezine publishing and e mails. You Can periodically add and manage new ezine email lists whenever you want to.

People make use of ezine publishing and emails/newsletters for several reasons; Generating Sales is the main reason. as a support mechanism for the product or service and adds value to it. Ezine Publishing is used for generating leads for the same interest and .Ezine publishing can be used to generate business and personal contacts for the overall marketing sales strategy. It is also used in supporting a website because it creates a perfect way of generating repeated traffic towards a website.

Ezine publishing and e mails comprises of several steps, you need to decide on the ezine topic, determine the frequency of publishing and e mails, you need to determine the issue size and then develop the publishing content. As an ezine publisher ,you need to generate the contents of your emails yourself even though you may seek for some more professional contents for these purposes, your ezine publishing contents must reveal marketing ideas and useful business building resources for it to extensively generate desired sales.

You can constantly perform a successful publishing exercises by making use of several resources; you can seek for contents from freelance writers, syndicated content, or reprints of articles from other ezine publishers. If you don’t generate unique and professional and convincing contents in your ezine emails, newsletters and publishing, you subscribers may lose interest and will not stay subscribed to such contents. If you don’t know how to generate sales through ezine publishing, you can subscribe to a ” contract publishing service” where professional constant contents, emails and newsletters will be generated on your behalf and sent to your targeted audiences.

There are several practices you need to engage in while making use of ezine email and newsletter publishing; You must first of all Confirm that new subscribers want to subscribe before adding them to the list. You can do this through three simple techniques known as Confirmed, verified and Double opt-ins. Do not add new people to your list until they have previously responded to an email message confirming the request.

The second step you should take while doing your ezine e mail and newsletter publishing is to ensure that the confirmations are validated through a unique, un-guessable code or password. This code must be recorded especially when a subscription to your publish emails and newsletters are requested for, it must also be included in the confirmation request email you will send to the subscriber.

There are some polite and necessary tools you will need to use for your ezine email publishing and newsletters. These include; screen vacation replies such as auto-responders, out-of-office replies, and other automated replies. These messages indicate that you have your subscribers in mind and you are genuine about your business-it will definitely add some more sales to your business.

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Posted by Wallace - July 26, 2011 at 2:55 pm

Categories: General   Tags: , , ,

Internet Marketing Challenges – Sales Are Made From Failing First

In this Internet marketing article, we are going to talk about a concept that many people do not really understand. Sales are made from failing first. You may read data not really be sure what it means. In other words, the only way you will ever make sales online is if you first make a variety of errors that help you determine what works and what does not work. When you look at it from that perspective, it starts to make more sense.

Far too many people who get started within the world of Internet marketing focus far too much time and effort on learning as much as they can. While it’s incredibly important that you educate yourself, is also equally important that you spend a lot of time implementing many of the concepts and ideas that you are learning about. If you fail to do this, you will never really know whether or not something works. That is ultimately what helps a person determine what will make them the most amount of sales. As a result, sales are made from failing first. You need to embrace failure in order to discover what works.

Here is the bottom line: the primary reason why so many aspiring Internet marketers fail is because they fail to take action. They spend far too much time studying and doing research and not enough time actually implementing different ideas and concepts. It is okay to study and learn, but it is also equally important to take action and to determine what works and what does not work.

Did you know? There are hidden dangers that can KILL your chances of ever being a successful Internet marketer. Get the facts before it’s too late… Click Here!

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Posted by Wallace - July 25, 2011 at 9:13 pm

Categories: General   Tags:

Local Internet Marketing Increases Sales for Small Businesses

Many small businesses rely on Internet marketing to really keep their business going. The most valuable form of marketing today is the Internet.

Millions and millions of people search the Internet for various products and services, so having your small business included in these search results will in return give you customers.

The bang for your money Internet marketing gives you are the best you will ever see.

No matter what tactic of advertising you are using to promote your small business online, it’s going to help you a lot. Most small businesses do not have a huge budget when it comes to advertising, so concentrating on using the web to get your company name out there makes the most sense.

It will equate to more customers and more sales guaranteed. There is no way possible that the Internet wont increase the revenue your business does. Some products almost need the Internet to be sold and to be successful.

Today’s modern times call for your business, even though it is small, to have to be available online.

People like to buy things online. It is easy, from the comfort of their home, and they do not have to speak to anyone. People love the convenience the Internet provides.

If you want to have more sales for your business, you are going to go with the easiest and most convenient way people have to purchase things, which is buying things online.

If you do not sell your service or items over the Internet, by simply advertising and getting your business name out locally the Internet will drive many people to your place of business, guaranteed.

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Posted by Wallace - July 25, 2011 at 5:14 am

Categories: General   Tags: ,

Internet Marketing Increases Sales With Online Leads

Have you ever considered how many people search the world wide web every single day trying to find a specific good or service? Think about the potential of all of these potential buyers coming directly to your site.

There is no doubt that you started your business for a reason, and you should be able to offer your business to as many people as possible. Lets look at how online leads can increase your business.

When you market yourself online, you make the web your own personal sales person. It is like giving a residual sales pitch to potential customers all over the world all the time.

Imagine positioning yourself on the internet in such a way as to promote your product or service to all these people who are searching for your products like yours or services similar to the ones that you offer.

Even those who are just browsing and not even aware that something like your business exists could be your best new customers. What you do when you market yourself via the world wide web, is you are exposing a service to a huge potential customer base.

This makes you available to people who you would never have been available to before.

With all of the people who are continuously scouring the internet for entertainment, research, and just fun, your business can burst at the seams with new customers all the time when you have professionals directing these people straight to your business.

There really is no limit to how much the internet can expand your business.

Local Internet Marketing

SEO Company

 

 

 

 

 

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Posted by Wallace - July 24, 2011 at 1:01 pm

Categories: General   Tags: ,